CASE STUDY: TEXAS MONTHLY
Texas Monthly needed to evolve from a print publication to a 21st century digital brand, on a budget. I pitched the concept of the magazine's first mobile app to their long-time advertiser, Chevrolet.
The sponsored app leveraged 10 years of strong reporting from the magazine, GPS driven guides to the wilds of Texas, with integrated Chevy models, all centered around the theme of the road trip.
The app reached the top 10 in the travel category of the iTunes store the 1st week, and Chevrolet renewed their commitment the following year.
The TM Daily Post, offered the magazine’s first daily news effort. I worked closely with the editors and one developer to produce a tight, CMS driven, responsive site within 8 weeks.
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One strategy to build a site presence for the 40 year old magazine was the Texas Monthly Short Film Contest, where I leveraged user-submitted short films, our website platform and the magazine's strong ties to cinema in Austin, to reflect the audience back to themselves.
This helped us build upon the long history of trust between the magazine and its readers, and their inherent Texas pride.