https://www.hastingsp.com/work daily 1.0 2025-02-25 https://images.squarespace-cdn.com/content/v1/5acba1e11aef1d6581b7b9d4/1523547197035-4K9CUBODQESAQPJZZ9KZ/edutopia-site-update.jpg Work - CASE STUDY: EDUTOPIA Edutopia was burdened with significant UX debt and their audience was increasingly experiencing a poorly optimized version of the site on mobile devices. Rather than tackling the long list of problems, I introduced a brand vision of one voice, everywhere and overhauled the user experience by crafting a highly intentional design system of touch-optimized patterns centered around the reading experience. I optimized and simplified navigation, elevated the reading experience on all screens by introducing vertical measure, and presented a modern, clean brand expression. https://images.squarespace-cdn.com/content/v1/5acba1e11aef1d6581b7b9d4/1525101858038-DAV5VA525XLR7D27LW1A/ORBITZ-ONE.jpg Work - CASE STUDY: ORBITZ WORLDWIDE I worked with a talented team of engineers at Orbitz, to streamline the checkout experience into a mobile-first, touch optimized design. This had global impact as the Orbitz platform powered over thirteen points of sale across the world, and needed to be clear in no less than eight languages. https://images.squarespace-cdn.com/content/v1/5acba1e11aef1d6581b7b9d4/1524177774295-22KZ4C03CH3NZ6O0SRJ3/TM+ONE.jpg Work https://images.squarespace-cdn.com/content/v1/5acba1e11aef1d6581b7b9d4/1706371638557-MMITW3OMVT71N8DMS72Z/VA.png Work https://images.squarespace-cdn.com/content/v1/5acba1e11aef1d6581b7b9d4/1706372411251-VVG6KSN5ID938VM7UJTX/Cfa.png Work https://images.squarespace-cdn.com/content/v1/5acba1e11aef1d6581b7b9d4/1740493322975-NCVJNDURALY42M3NHZHQ/Screenshot%2B2025-02-25%2Bat%2B8.21.06%25E2%2580%25AFAM.jpg Work https://www.hastingsp.com/about daily 0.75 2026-01-08 https://images.squarespace-cdn.com/content/v1/5acba1e11aef1d6581b7b9d4/3a69b4c3-db0c-4ed3-9489-766360806bc4/ph-bio-square-bw.JPG About Pamela Hastings has more than a decade of experience working as a designer and creative director across industries such as publishing, travel, nonprofit, and media. She specializes in innovating initiatives from heavy, or complex products to fresh solutions that elevate the human experience of technology. She holds Bachelor and Master degrees in fine art, and her certificate in Human-Computer Interaction from MIT'S Computer Science and Artificial Intelligence Laboratory. A pioneer of the digital age as Vogue magazine's inaugural Director of New Media, she has led teams to success across multiple profit and non-profit sectors. Pamela's unique blend of storytelling, creative and technology talents help her streamline design into scalable solutions that deliver best in class experiences, all with superior creative execution. These case studies represent relevant current work. To see more, please inquire.