Creative Strategy and Experience Design
CASE STUDY: EDUTOPIA

Site redesign

Creative Direction and User Experience

CASE STUDY: EDUTOPIA

CASE STUDY: EDUTOPIA

Edutopia wanted to update their brand and optimize the site experience for mobile devices.

We sought to optimize and simplify navigation, elevate the experience on mobile, and present a modern, clean brand expression.

We introduced a brand vision of one voice, everywhere and overhauled the user experience by crafting a highly intentional design system of touch-optimized patterns centered around the reading experience.

 The brand basics also underwent a reboot, with a bolder color palette, optimized typography and clear iconography.  We also raised the bar on visual storytelling, introducing custom commissioned illustrations, original photography and full bleed feature images.

The brand basics also underwent a reboot, with a bolder color palette, optimized typography and clear iconography.

We also raised the bar on visual storytelling, introducing custom commissioned illustrations, original photography and full bleed feature images.

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